Jay Stockwell
Jay has consulted for several multinational companies on Internet marketing strategy as well as written SEO methodology, designed search engine reverse engineering software, web hosting comparison software, and client relationship managers. He has also recently developed click fraud prevention software. In June 2005 he joined the AssociatePrograms.com team as special projects manager.
Articles by this Author
Introduction to Keyword Research
Keyword Research describes the practise of looking at what users are searching for and how they search for it on the Internet. More specifically, Keyword Research helps us understand the types of things people are trying to find, as well as the words they’re using.
This article gives a general overview on the basics of Keyword Research.
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printer versionKeyword Research Concepts
I think we need to take a few minutes to remind ourselves of some important concepts that relate to Keyword Research. It's easy to get caught up in the Keyword Research hype and overlook some of the core concepts and assumptions that all Keyword Research is based upon.
Different Tools, Different Reasons
Not everyone has the same motivations when they're doing Keyword Research. So it makes sense that some tools are going to have better outcomes for different tasks depending on what kind of user the software maker had in mind when the tool was designed.
Why Pay for Keyword Research Tools?
I'm sure that many of you are saying to yourselves, why would I need to buy any of these tools when there are so many free ones out there? Well, you'd be right in saying that there are plenty of free tools. However, you can't do the same job with the free tools that you can do with the paid ones. The free tools can give you a rough guide and give a quick indication whether a hunch is worth further research. However, if you're serious about doing well on the Internet, I'm afraid most of the time the free tools just aren’t effective enough.
Adword Accelerator Full Review
AdwordAccelerator is software that is totally focused on getting the most out of Google AdWords. This software uses a slightly different method for Keyword Research by searching on themes rather than single seed keywords. This methodology suits Google AdWords because experienced advertisers use thematic clustering to create ad groups. This lets them get better click-through rates, and consequently lower click costs.
Ad Word Analyzer Full Review
Ad Word Analyzer was one of the first software tools that performed look-ups of Overture and Google Ads to help determine niche markets. This software used Overture primarily as its means for mining these markets.
Adwords Equalizer Full Review
Adword Equalizer is a piece of Windows software that uses the Yahoo! Search Marketing data as its primary source of keyword sample data. It does, however, allow a couple of other methods of gathering data including from Nichebot, Worktracker (only 25 words), as well as some lateral search tools including misspelling.
Instant Keyword Research Full Review
Instant Keyword Research is a new solution that seems to target mainly Niche Miners. Their sales letter suggests that they have already done lots of keyword research for you and this software allows you to quickly tap into these reservoirs of niche gold.
The Keyword Bible Full Review
The Keyword Bible is a new (August 2005) Keyword Research tool that has had some strong marketing behind it, with some big time Internet marketers endorsing it. There were some big claims being thrown around by some folks, so I was keen to get my hands on it to see how it stood up against all the other software I’ve looked at.
Keyword Burner Full Review
Keyword Burner launched in August, 2005, and is starting to make some noise in Internet marketing circles. In a similar way to Keyword Country they are targeting website publishers who leverage income through showing Google AdSense ads on their website or advertise through the related Google Adwords service.