I'm sure that many of you are saying to yourselves, why would I need to buy any of these tools when there are so many free ones out there? Well, you'd be right in saying that there are plenty of free tools. However, you can't do the same job with the free tools that you can do with the paid ones. The free tools can give you a rough guide and give a quick indication whether a hunch is worth further research. However, if you're serious about doing well on the Internet, I'm afraid most of the time the free tools just aren’t effective enough.

If you have no money at all, using the free tools is certainly better than nothing. However, let me hit you with three good reasons why a Keyword Research tool should be one of the first tools you get.

1. 1) Keyword Research is the foundation to any successful marketing effort on the Internet. If you don’t know exactly what people want, how are you going to know what to sell them? Why guess when you can know?
2. The Internet is quickly evolving. To be successful you need to develop systems and strategies to streamline your Keyword Research. Don’t think that just because you don’t use Keyword Research Tools, your competitors won’t. You need to be three steps ahead of them to understand how your market is changing and how to tap into new markets.
3. Free tools are often limited to basic information. Many of them will provide only a limited subset of data, or inaccurate data. The real gems are more often than not tucked away in the depths of keyword databases to which only the paid tools give you access.