Different Tools, Different Reasons

By Jay Stockwell | Published 10/4/2005 | Keyword Research Articles |

Key features of these groups

Once you understand your slant, you can better understand what kinds of features you will be looking for. Here are some of the key features these different groups of people will probably want their Keyword Research tool to help them accomplish.
 
Niche Miners

  1. Be able to zero in on markets that have good amounts of search volume, good amounts of ability to make money from them, but low competition.
  2. Good lateral search capabilities to dig valuable niches out automatically.
  3. Search across many niches (so should be able to save keywords and good management).
  4. Bid data helps them determine if the niche is valuable.

Search Engine Optimization

  1. Find keywords with high volume, but low competition (in terms of optimization).
  2. Be able to analyze the subtle differences between keyword usage. For example, whether people search with singular, or plural.

PPC Advertisers

  1. Be able to generate large lists of keywords.
  2. Be able to target keywords that are not too expensive but relevant. They will need the appropriate keyword bid and click data to be able to do this.
  3. Good lateral search capabilities to dig out cheap keywords automatically.
  4. Be able to generate keyword lists in a format that is compatible with major PPC ad networks.

AdSense

  1. AdSense publishers want to shape their content so it shows the most expensive keywords within their subject area. So in the opposite way to PPC advertisers, they wish to find the most expensive keywords to try to get the AdSense ads to show on those pages. So the biggest thing that AdSense publishers want is bid and click data for Google AdWords.

Now I hope you will be in a better position to see how the different features of the software will cater for your needs specifically.

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Article Series

This article is part 2 of a 2 part series. Other articles in this series are shown below:

  1. Keyword Research Concepts
  2. Different Tools, Different Reasons

Comments

Comment #1 (Posted by Ted)

I found all you articles highly informative since I am just starting to look into "keyword research". They took a lot of the confusion out of trying to understand just what all of this is about. Thanks for writing them!

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