Pay Per Click Galaxy Full Review

By Jay Stockwell | Published 10/6/2005 | All The Reviews |

Pay Per Click Galaxy Review

Software Type: Desktop Software (Windows)
Cost: $97

Pay Per Click Galaxy is an interesting tool that is focused completely on generating the maximum number of keyword phrase combinations possible. This makes sense when you consider that over half of all searches have never been searched for before.

I took a look at this tool in light of how it could be included for anyone doing keyword research. Let’s take a look at what I found.

My Experience

I must admit I jumped right into this tool and didn’t read the guidebook that came along with it. This may be why I found it a little frustrating to use at first. I also think the fact that I had used largely automated tools up until now, made me a little lazy and changed my expectations. When I found out I had to do a reasonable amount of thinking to kick things off, I was a little put off!

I quickly worked through my mental laziness and began trying to use this tool in the way it was designed. Once I conceptually understood how this tool works, I quickly began to get a handle on how I could use it to generate lots of keywords.

This tool creates lists of words that could be used somehow in a keyword phrase that relates to your market and then creates every possible combination of those. For example, you might set up a whole list of prefix words like “cheap”, “inexpensive” and “low priced”. These will be tacked on to the start of your keywords. Then you can create other optional combinations to add into the phrase such as “website” and “guidebook”. As you can see, it can be quite tough thinking of what these words could be. Fortunately, PPC Galaxy has a couple of little helpers to get you on the right track.

Firstly I set up my required column. This was the keyword or phrase that had to be in the keyword phrase. For this I put in “fly fishing”, “flyfishing”, “angling”, and “freshwater fishing”. This meant that every keyword would have to contain one of these phrases. I then created a whole bunch of optional keywords, prefixes and suffixes. You can see in more detail how I set it out below.

It took me some time to really tap into this software’s power. It certainly isn’t just plug and play. I rearranged things a few times to try to get the most out of the software. It helps to already know what words are being used, so this is probably going to be more of an add-on tool rather than your only tool.

There was a reasonably helpful related word generator that helps generate lateral terms to maximize the number of keywords and phrases output.

Once I was reasonably happy with my keyword combinations, I selected the variable order algorithm (so it mixes the order of the words in the phrases) and then clicked on the generate button.

I was quite surprised at how many keywords this tool generated – and output of well over 6000. I scrolled through these and on the whole they seemed pretty feasible keywords that would perhaps be searched for. I was able to export this into an Excel file.

While this tool does this very well, it is certainly not perfect. Other than the functionality I have discussed, it does almost nothing else. There was no way to accurately look at the actual volumes of these key phrases. There was also no way to automatically generate advertiser friendly lists. The software could be improved by adding more lateral search generation methods, as well as providing unlimited keyword columns instead of limiting these to 12. For $97 I guess I was expecting more.

Summary

So what did I end up with after using Pay Per Click Galaxy?

6000+ semi-relevant keywords without any extra data.

Strong Aspects

The strong points of this product:

Can generate combinations that otherwise would be very difficult to find.
Reach keywords that otherwise might be missed.
Generate huge lists.

Weak Aspects

The weak points of this product:

Bit of a learning curve in getting sensible results.
Slower, not just point and click.
Doesn’t do anything else.
Limited in volume by the number of boxes.
Quite expensive for what it does.

Who is it ideal for?

This tool is limited to PPC advertisers who are looking for other ways to generate large lists. It would need to be used in conjunction with other tools if you wish to find out more valuable information about the keywords and phrases it generates.

Rating