Software Type: Desktop Software (Windows)
Cost: $97

Keywords Analyzer is a keyword research tool developed by Chris Lee and Goran Nagy. This software has been reviewed many times on the web with rave reviews. This tool has rapidly progressed with new updates coming out constantly which is important as the landscape these tools work within changes so rapidly. The last thing you want is to pay for a tool that no longer works because a search engine changed something that broke the way the software works. While this is primarily an Overture (Yahoo! Search Marketing) based keyword research tool, it also has the ability to analyze data extracted from Wordtracker as well as Keyword Discovery.

It is, however, the latest version of the software has taken Keyword Research to the next level. Let’s take a look at what I found.

My Experience

I opened up the software and found a nice user friendly interface with things fairly clearly laid out. Before I started I ensured that I had the software set up in the way that I wanted. I clicked on the settings menu item and was presented with a great set of options for adjusting the finer aspects of this software. For example, I ensured that the correct regions where set for Overture (Yahoo! Search Marketing) and also was able to adjust how kind I wanted to be to the search engines in my queries. I also input an anonymous proxy server to ensure that my IP was well protected from being banned. I pressed OK, and got started.

Keywords Analyzer seemed pretty intuitive to use, so I clicked on the simple search for “fly fishing”. This loaded the top 100 keywords from Overture that included searches, results, R/S, and the campaign numbers from Overture (Yahoo! Search Marketing), Google and Miva.

I stepped down the menu on the left and investigated the advanced search. This is where I began to get excited. In a similar way to Keyword Locator and Ad Word Analyzer, this software could dig more multiple levels of Overture data to dig out thousands of new keyword combinations. As I mentioned in my review of Ad Word Analyzer, at just 2 levels you will get 10,000 keyword phrases (100 x 100). At 3 levels you would get 1 million keywords. This software cleverly manages the number of keywords so it has an end point in mind.

This kind of mining is incredibly powerful. However, it should be very carefully used. The correct settings for search engine friendliness should be adhered to, and you probably will want to use some kind of proxy server to protect your IP address. Keywords Analyzer is fairly conservative in this area, and my IP wasn’t banned.

Once the results were completed, I had a closer look at the data. In a similar way to the simple search it provided data for searches, results, R/S, and the campaign numbers from Overture (Yahoo! Search Marketing), Google and Miva.

It was, however, the new features that really got me excited. Not only was I able to go beyond just the number of ads, I was able to get live data from Google AdWords. There is presently no other tool that does this. I simply clicked on the Google menu and clicked on the Google Bids item.

This loaded up a screen that allowed me to go and get the cost and click data from Google for the three different keyword matching methods. This blew me away! I could use this data in many different ways. For example, I could look at what method of keyword matching I should use at AdWords to get the best result. I could also see which keywords were the most profitable if I display AdSense ads.

Once it finished loading the grid, I pressed ok and it inserted it back into my results where I could compare it against the other data.

Keywords Analyzer had some other very useful features that were a nice surprise when I found them. It has some useful right-click functions (also available in the toolbar) for doing more specific research on the campaign data itself. You can look up a variety of information about that keyword including opening the keyword in the search engine, getting the campaigns and most used campaign URLs, as well as the titles and keywords used in the ads. It can also give the keywords preformatted in Google friendly ways to copy on to the clipboard.

Keywords Analyzer also allows you to tap into the related keywords that Google suggests in their AdWords product. Unfortunately, you cannot use these kinds of alternative methods to build the same list you were working on which I believe would have been more beneficial. It just built separate tabs for each search method, with no way of combining them all into one tab easily.

This software also allowed you to bring in normal keywords text files, but also more dramatically the large 500 keyword long files generated from Wordtracker or lists of any length at all from Keyword Discovery. This is a fantastic feature and there isn’t another tool that allows both of these options.

Other software that allows Wordtracker input data will allow only the top 100 keywords that the competition analysis is performed on. There are no other tools that allow Keyword Discovery import data at all. Well done, Chris and Goran, for including this method instead. It still allows you to use the more accurate search volume data and then build out the rest of the data that Wordtracker or Keyword Discovery doesn’t provide like PPC competition.

This software seems to have loads of tools hidden away. There were a couple I nearly missed that were accessed on the left hand side toolbar. These tools included a keyword permutation tool to generate thousands of combinations easily, a duplicate remover tool, as well as a keyword stripper tool. All of the tools worked very nicely and are a useful addition to an already extensive toolset.

The export tool was nice, with the ability to filter the keywords, as well as export them with Google AdWords compatible bracketing (eg. [ ]). You could choose to export only the selected keywords, or the whole group.
Another feature I really liked in Keywords Analyzer was that you could also save your Keyword Research projects, and then continue them at a later date. This means if you are doing a large dig for example, you can spread them across a few days or weeks to fly under the radar a bit more.

The only small thing that annoyed me a little about this tool was the inability to combine lists. I would like to be able to throw all the keywords into a large single list and be able to compare them together. The software does better than most in that you can put in all the keywords at the start of the analysis, but I often don’t know what other keywords there are to check on until I have actually done the analysis. Luckily Chris and Goran are really approachable and are always looking for suggestions. I wouldn’t be surprised if this ended up in future versions.

This Keyword Research tool is definitely a stand out product and perhaps the finest I have reviewed. The pace at which Chris and Goran are releasing new versions of this tool (at this stage, all upgrades are free) is frantic and I can’t wait to see how this continues to evolve.

Summary

So what did I end up with after using Keywords Analyzer?

• Thousands of relevant keywords with Supply, Demand, Ratios and extensive Ad Data (especially AdWords).

Strong Aspects

The strong points of this product:

• Amazing dig tool.
• On the fly AdWords research data.
• Can import Wordtracker and Keyword Discovery results.
• Makes use of Google related terms.
• Very search engine friendly.
• Nice right-click added functionality that goes beyond many other keyword tools.
• Lots of bonus ad on tools.

Weak Aspects

The weak points of this product:

• Couple of minor interface glitches. When you click on the menu it creates a new tab automatically. I would prefer to see this just use the unused window first.
• Cannot combine keyword lists easily.
• Uses Overture data primarily which isn’t 100% accurate due to word combining, but does allow Wordtracker and Keyword Discovery data import.

Who is it ideal for?

This software is perfect for Niche Miners, PPC advertisers, AdSense Publishers and to a lesser extent SEO people. It is certainly one of the best tools of its kind on the market and would be an asset to any Internet marketer.

Rating

For Niche Miners:
For Search Engine Optimizers:
For Pay Per Click Advertisers:
For AdSense Publishers:
Usability:
Value:

Site: Check Out Keywords Analyzer Now!