Keyword Research Concepts
By Jay Stockwell | Published 10/4/2005 | Keyword Research Articles |
Vertical Keyword Research
As I explained in the “Keyword Research 101” article, the term Vertical Keyword Research describes the variations that can occur on a single keyword or keyword phrase. For example if you're creating a website about “turntables” you'll research phrases that include the word "turntable". A vertical keyword search for "turntable" may return phrases such as “turntables” (note the plural version), “turntable guide” or “turntable slip mats”. This is normally your starting point in Keyword Research from which you can expand your keyword list.
Article Series
This article is part 1 of a 2 part series. Other articles in this series are shown below:
- Keyword Research Concepts
- Different Tools, Different Reasons
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