Keyword Burner Full Review

By Jay Stockwell | Published 10/5/2005 | All The Reviews |

Keyword Burner Review

Software Type: Web Based
Cost: $47 per month

Keyword Burner launched in August, 2005, and is starting to make some noise in Internet marketing circles. In a similar way to Keyword Country they are targeting website publishers who leverage income through showing Google AdSense ads on their website or advertise through the related Google Adwords service.

Keyword Burner is designed to meet the needs of both the advertiser and the publisher. It can show the advertiser what keywords are cheap, and the publisher what keywords are expensive so they can target those areas on their website.

Let’s take a look at this service in more details.

My Experience

Once I was logged into Keyword Burner I was presented with a simple yet powerful interface with several useful options to get the most out of the data. Instead of having just a simple text box with a search button I was able to do an advanced style search on the database.

As part of my search I could choose multiple keywords or phrases using either “and” or “or “, the minimum or maximum cost of the keywords, the minimum search count as well as the minimum ratio between search volume and the corresponding results. I could then display the results in an ascending (for AdWords users) or descending (for AdSense users).

I was keen to get started so I typed in “fly fishing” and “flyfishing” and left the rest of the options at their defaults. I hit enter and the software very quickly returned the results.

At the time of writing, the software held 705,396 keywords that had pricing data. The awesome thing I found was that you can add keywords to the database and in about 24 hours the data will be available. This is a huge drawcard. In other tools, you’re usually stuck with whatever keywords are in the database.

Keyword Burner returned around 95 results. I submitted about 700 more results I had obtained from the Rapid Keyword software. I waited 24 hours.

The software returned some interesting results that seemed to check out well. The information included: Keyword, CPC (highest), Daily Clicks, Searches, Number of Pages in Google with that phrase as well as the R/S ratio. The daily clicks was a useful measure, showing (based on some industry assumptions) the number of clicks you should expect to receive. Obviously how well the ad copy is written, and the relevancy will impact this dramatically. But it is nice to get this approximation.

There was another function that Keyword Burner offered for people who are interested in unearthing new opportunities to create new pages or websites on completely new topics. This function is called Market Values and lists the top keywords or keyword phrases that currently appear in the database.

You can manipulate how this data is displayed by searching by either single keyword markets, 2 word phrase markets, 3 word phrase markets, or all of them at once. I searched the market by 3 word phrases and it returned 563 of the top available phrases. I noticed that these were often just cropped search terms of longer search phrases, for example, “equity line of” which I am assuming was “equity line of credit”. A well thought out feature was I could click on those words, and it would take me to the complete list containing those words where I could drill into the data even more to uncover more gold.

For all keyword sets you can download the lists as a CSV report, download the keywords only, or save the search as a report so you can access it later. These all worked flawlessly.

There were a couple of little things that I would have liked to have seen in Keyword Burner. Firstly, you cannot sort the columns. It would be nice to have some control of this aspect of the display. Obviously the most important measurement is Cost Per Click, but I would also like to sort it by the volume of clicks as well.

Another feature that I would like to see is an extra column that so there is both Max CPC as well as the average CPC. This way you could see which keywords had depth, and were more likely to hold their high values.

Other than that, Keyword Burner is an excellent release for a first version.

The End Result

So what did I end up with after using Keyword Burner?

Access to 705,396 (growing) keywords with Max CPC, Search Demand, Click Demand, Supply and R/S Ratio.

Strong Aspects

The strong points of this product:

Good search features.
Excellent choice of data to display.
Ability to add your own keywords.

Weak Aspects

The weak points of this product:

Fewer keywords than other services.
Columns not able to be sorted.

Who is it ideal for?

This product has been designed for PPC advertisers and AdSense publisher who want to get the required intelligence to maximize their income by either saving money when advertising, or make more money from their published ads.

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