Introduction to Keyword Research

By Jay Stockwell | Published 10/2/2005 | Keyword Research Articles |

Where does the data come from?

The Internet sure does feel crowded at times doesn’t it? However, it is also so massive that even things that are bought only a couple of times a week in your home town may be making someone rich online. With Keyword Research you can figure out what these things are, see how many people you have to compete with as well as use indicators to see if these people are actually making money.

In essence, Keyword Research really is the foundation of good Internet marketing.

So, how does Keyword Research work practically? In general, there needs to be a sample source. This is basically a chunk of information (millions of real user search queries) that is pulled from a single search engine or sometimes a group of search engines. There is a good chance that one of the searches you have done will have made up part of this data.

This huge chunk of information is inserted into another database that you can search. This is regularly updated so you have fresh data that is not seasonally skewed. You are now able to search through this mass of information to find the number of times the keywords you're interested in appear in that database. This is called a vertical search. Let me give you another example that will help you understand a vertical search.

Comments

Comment #1 (Posted by Ronald)

With your article, I now know more of what Keyword Research actually entails. Thamk you. Being a "newbie" I see everywhere on the "net" about Keywords, searches, et.al., but never truly understood it. Thanks again.

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